![]() Talks about drugs and alcohol /mMKlg7w24e Kid asks what challenges he faced to get to where he is. The main focus in what I do each and every day is to impact and inspire people to say, 'He did it, I can do it too." And I don't want no one to ever forget that. These are people who have all the résumés in the world, but I feel as if I'm not trying to bring out my goon card, but I feel like I relate more to people than other people are relatable to me. "There may be time that may be missed, but often times, I pride myself on being able to go places that other people can't go. 1, representing the culture," Newton says. The quarterback may not be able to connect with a reporter after the Super Bowl or an NFL rules official after scoring a touchdown, but he gets the Atlanta youth. Newton asked every kid who came on stage to give their name and hometown before anything else. Newton grew up in College Park, Georgia, a south Atlanta suburb known for its high crime rates. "There's a lot of people that create shoes, but in my realm, in the land that I'm in, with the NFL and football, where we're mass athletes, so to speak, there's not a lot of people who's doing it." "I'd want them to see, here's a person who's doing something that isn't necessarily the norm," Newton says. When the playful boos subsided, Newton engaged with the kids, dancing with them and answering questions. He started by telling the crowd to toss away all Falcons footballs that had been handed out before he arrived. ![]() Newton's first public appearance with the shoe was at the carnival, where he was engulfed by Atlanta youth. is introducing his new C1N sneaker with a Cam Newton hat. I felt like I can grow with them and they care more about my personal brand as a whole rather than just trying to sell me." "To be honest, I pride myself on being a trailblazer and being a one-of-one-type guy," Newton says. Newton has been part of the Under Armour brand roster that features younger athletes hitting their prime, including Stephen Curry, Jordan Spieth, Bryce Harper, Clayton Kershaw and Julio Jones. 1 overall pick coming off a national championship and a Heisman Trophy, but the move has paid dividends. This approach is consistent with Newton's decision to sign with Under Armour over Nike or Adidas in 2011. According to Adrienne Lofton, Under Armour SVP of Global Brand Management, the C1N sneaker is the start of a non-football Newton line. (Under Armour already offers a C1N cleat). The C1N makes Newton is the first Under Armour athlete with a signature lifestyle sneaker. As part of the launch of his first signature Under Armour sneaker, the C1N, Newton hosted a carnival for local children and a party for friends and family. Last Thursday, Newton opened up to media by inviting them to follow him in his element, his hometown of Atlanta. One moment he's vibing with the NFL Play 60 kid and the next, he's wearing a romper and straw hat at Coachella. Off the field, Newton's image is harder to define. He also is in the second year of a five-year, $103.8 million contract, although he jokes he should have chosen basketball over football: "I'm trying to get me that Stephen Curry money." On the football field, Newton is one of the top quarterbacks in the NFL with an MVP award and three Pro Bowl selections. "I say, 'Listen, one thing it makes you do is focus on what I'm saying.'" "A person that knows nothing about me may go on my social media and say man, 'Why do you write like that? What is that decoded crap you put out there?'" Newton says. To some, Newton isn't funny - he is an attention-grabbing, selfish, immature football player. He uses a funny font for his Instagram posts. ![]()
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